TribTalk | Perspectives on Texas

A publication of The Texas Tribune
Author Profile

Josh Berthume

Founder, Swash Labs and Rogue Metrics

@jberthume

Josh Berthume is the founder of Swash Labs, a full service advertising agency, and Rogue Metrics, a political and digital risk consultancy. Josh has an advanced academic research background in political science, terrorism and violent risk, semiotics and behavioral economics. He lives in Denton, Texas.

Latest Columns

Politics

The crisis of belief

By Josh Berthume,

In a persistent cycle of chaos and uncertainty, the most valuable asset a campaign, candidate or government has is a constituent audience inclined to believe the truth.