Author Profile

Josh Berthume

Founder, Swash Labs and Rogue Metrics


Josh Berthume is the founder of Swash Labs, a full service advertising agency, and Rogue Metrics, a political and digital risk consultancy. Josh has an advanced academic research background in political science, terrorism and violent risk, semiotics and behavioral economics. He lives in Denton, Texas.

Latest Columns

The crisis of belief

In a persistent cycle of chaos and uncertainty, the most valuable asset a campaign, candidate or government has is a constituent audience inclined to believe the truth.