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Kevin Nix



Nix is a communications advisor in Houston.

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On the hunt for the Democratic message

What’s really flummoxing is that identity politics was the foundation of the message strategy for both the Davis and Hillary Clinton campaigns. Neither worked out. When you segment voters into groups, you don’t speak to all of them. People tune you out. Progressives who insist on talking about people’s rights and identity do so, I presume, because it feels good and is in line with Democrats’ DNA. That’s true. But the goal is to win at the ballot box, not to feel good.